"What better way to talk to teenagers than doing the cool sh*t they wanna do? If you have some old person come in the room and tell a bunch of 16 year olds, 'this is what you need to do', they're gonna be like 'you don't know my life', 'you can't relate to me', but if I come in as a rapper who is literally living the life they want, and I tell them 'yo, this is what you need to do'... they might listen."
- Snow Tha Product